Online Business Opportunity Lead - What They Will Never Tell You
Business opportunity lead brokers don't always tell you the complete story. They generally don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three aspects are critical to judging the quality of a business opportunity lead.
Firstly, let's consider the source of traffic.
To make this easy, let's consider an example from the real-world: billboard advertising.
Everybody already been through it, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're a web marketing junkie like me, the latest training audio on CD,) when out of the blue a sign on the side of the highway catches your eye.
Apart from the actual billboard, and the advert put on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advert on the main commuter route leading into the city and you'll get a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their advertisement on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advert assure the business opportunity lead? What is their expectation? They responded to the ad for a purpose, and while your broker might be telling you that they're interested in an internet business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was noticeable to me that none of the leads I bought were serious about starting an internet business. Actually, they had been responding to an advertisement offering them an opportunity to win a free computer.
Thus, the offer is crucial and can't be disregarded. It makes the difference between a business opportunity lead which is interested, even thrilled, to talk about your opportunity versus wasted money.
Lastly, knowing how often the business opportunity lead has (and ever will be) sold is crucial.
The truth is, your typical business opportunity lead is not wanting to whip out their credit card and enroll in an opportunity right away. Instead, they're curious investigating carefully dipping their toe in the water and doing their research.
I can agree, it often takes time -- lots of time -- for someone to choose to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone work with my team who had been on my mailing list, receiving periodic emails from me, for more than eight months. Therefore, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competition. No thank you.
So what's the answer?
Honestly, I stopped buying leads altogether. After wasting literally a large amount purchasing every kind of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You control the source of traffic, you handle the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.
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