Why Your Company Must Have Social Media
Social media such as blogs and online communities like LinkedIn, Facebook, and Twitter cause an unprecedented potential for companies. Whether in-house or out of house, a social media manager is necessary. For the first time advertising and marketing to a mass market is completely costless. You can reach out to millions of consumers with your product or service offer. Magazine, newspapers, and direct-mail all pale in comparison to the power of social media. But you must have a plan. This involves social media management. Any business organization of every size has to take advantage of this opportunity. And of course blogs for local businesses are just as important, as even your customers will browse the web first before they drive the car to get to your place.
It isn't difficult to install your own blog, Facebook, Twitter, and LinkedIn accounts. But, for small business owners finding, preparing and organizing the content is next to undo-able. Like it or not, social media feeds on new, current, targeted material to drive customers to your website. You should have the aid of a social media assistant.
A number of small and medium business owners, as witnessed in our workshops, just don't have the time to learn how to build, manage and profile themselves in the Social Media circus. And a circus it is but regrettably not taking part translates to 'Not Mattering Anymore'Â and you WILL loose away and could meet extinction because your business competitors are either more internet savvy or understand the importance of reaching out to people on social media.
Just as a review for some people and an essential information for others, Facebook today is the third largest country (if it were a country) in population with a little under 500 million account owners, responsible for beyond 40 billion sign-ins a month and beyond 500 billion human interactions. Twitter is a distant second, but is generating momentum regarding interaction and messages sent and ranks now as the 6th largest, traffic wise, online site in the world while youTube, not really a Social Medium, is adding 25 hours of video every minute, 24 hours per day, as humans and businesses go into a high gear of personal branding.
What tools to choose? Which networks to follow? How much time is involved to manage the social media status? How to promote the merchandise and services in the social market place? All good questions and this is where the Social Media Manager Job description and thus services come into play.
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